ESPN: Lucky Beard Oil

Only ESPN’s Lucky Beard Oil gives fans and NHL players alike luscious beards and a little extra luck heading into the Stanley Cup Playoffs.

Lucky Beard Oil is approved by the fuzzy foam face of 3-time Stanley Cup winners, the Tampa Bay Lightning.

To promote Lucky Beard Oil, we made a video during the 2022 Stanley Cup Finals ranking the best playoff beards with John King - the man behind the infamous Hockey Hair videos.

In 2023, we gave Golden Knights center Jack Eichel a bottle of Lucky Beard Oil on the set of our This Is SportsCenter shoot.

The very next Winter Olympics, he took home a gold medal for the United States’ first win since the Miracle on Ice. Hard work and tireless preparation or Lucky Beard Oil? You tell me.

Featured in Adweek and Muse by Clio.

Creative: Brendan Howard // Sam Christian
CD: Andrew Kong // Molly Jamison // NJ Placentra
Agency: Arts & Letters