The college gameday cereal collection
You can’t tackle a full Saturday of football on an empty stomach. So we created The College GameDay Cereal Collection to help hungry college football fans fuel up on game day.
Each College GameDay host got their own little cereal box with their own little game on the back.
One wrapped trailer later, we took our cereals on the road to fuel fans at one of the year’s biggest matchups: Michigan vs Ohio State.
Featured in Awful Announcing, FoodSided, and Little Black Book.
Creative: Cory McCollum // Joe Jones
CD: Andrew Kong // Molly Jamison // NJ Placentra
Design: Andrew Caturano
Agency: Arts & Letters Creative Co.