dr pepper & cream soda

Dr Pepper combined two sodas to make Dr Pepper & Cream Soda, so we combined two campaigns and also “Sister Christian” by Night Ranger.

And like they always say in the flavored soda music biz, “A cream-flavored duet calls for a cream-colored wardrobe refresh!”

“And custom musical instruments complete with oversized drum kits with custom heads and a double-necked guitar!”

The flavored soda music biz was also very clear about calling for OOH, so who are we to argue?

ACD: Andrew Kong // Curtis Petraglia
Art Director: Andrew Forrest
Copywriter: Jesse Harter
ECD: Ryan Lehr
Agency: Deutsch LA
Director: Benji Weinstein